How much Unity ads pay per 1000 impression

If we talk about how much unity ads pay per thousand (1,000) impressions it will depend on many factions lets take a look at all factors

Geography (Country)

eCPM (revenue per 1,000 impressions ) of a ad impression varies with countries. Countries in which impression is generated have most effect on your game revenue. We can classify these countries in two groups

Tier 1 :- Countries like US, UK, Canada, Australia, France, Germany and other developed countries are counted as tier 1 countries. ad impression in these countries pay you most and an average earning per 1,000 impressions in these countries are between $3 to $8. So if you have users in these countries then you are lucky and get most of video ad impressions.

Tier 2 :- Other developing and none English speeking  countries like India, Bangladesh, Nepal, Bhutan, Pakistan, Indonesia are tier 2 countries. They have quit low eCPM then Tier 1 countries. There eCPM (revenue per 1,000 impressions) is between $0.50 to $1.5.

so you can see that geography play an important role in revenue per impression. You can earn 5x more revenue by a tier 1 country user then tier 2 country per impression.


There are major two platform to consider for mobile monetization. and revenue also depend on both platforms.

Android :- there are around 70% smartphone are android and it is a biggest platform. Average eCPM (revenue per 1,000 impression) is between $3 to $6 for tier 1 countries and $0.50 to $1.2 for tier 2 countries.

IOS :- around 25% smartphones have IOS operating system and it have high value  average eCPM (revenue per 1,000 impression) is between $4 to $8 in tier 1 countries and $0.8 to $1.5 in tier 2 countries.

so revenue by an IOS user have about 30% more then an android user per impression. If you have IOS user then earning will higher then android user. 

Placement Type (ad tpye)

above we have discuss all revenue and eCPM of a video ad.
Unity support to format of ad

Banner ads :- Banner placement revenue is very low. There average eCPM (revenue per thousand impression) is  $0.15 - $0.25 in tier 1 countries and  $0.10 - $0.15 in tier 2 countries for both IOS and Android platform.

Video ads :- Unity offer interstitial video ad and rewarded video ad format. Rewarded video ads are non skippable video ads. Interstitial ads are skippable.
Rewarded video ad pay a little more about 10% then interstitial ad.

Now you can understand that revenue depends on many factors. By displaying 1,000 impressions you can earn from $0.10 to $8 depending on ad type, country (geography), and platform.

I hope you understand.   

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